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Girne American University Faculty of Communication
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Fundamental task of public relations professionals is to manage image and reputation of their clients. Positive image and reputation of individuals and organizations play a vital role to initiate, develop and maintain any kind of relationship that essential for achieving individual, organizational and societal goals. In order to build a positive image and reputation, public relations professionals adhere socially responsible ethical action and communication programs that produce mutually satisfactory outcomes for both organization and its publics and society as a whole. Toward this goal, the Department offers an undergraduate program leading to BA in public relations. During the first and second years the curriculum courses draw upon the foundation of social and behavioral (i.e., psychology, sociology, economics, management, political science, etc) and managerial sciences. The third and the fourth years, students learn basic theories and models of interpersonal, group, organizational and mass communication; history and pioneers of public relations and advertising. Also, students learn practical aspects of public relations, advertising through planning public relations advertising and other communication campaigns and other message production activities. In addition to the practices in the class and internships, students gain necessary work experience by working actively in the University’s radio and tv stations as well as other organizational activities in or out campus of GAÜ. The Department of Public Relations, also offers graduate programs leading to MA in ”public relations“ and Ph.D. in ”communication and media management“. The curriculum of BA. program has been developed to meet the following objectives/outcomes: To develop consciousness for public interest and social responsibility, respect for professional ethics. To teach basic knowledge about the theories and models of communication (interpersonal, group, organizational and mass) in general and public relations, advertising and journalism fields in particular; so that student understand, evaluate and solve sectorial problems of these fields. To teach how to use written, audio-visual communication formats used in public relations, advertising and journalism; to produce various message content for media ; to design and layout various publications and web; to be able to plan and execute various communication campaigns. To prepare students for further academic work (master and doctoral) in the fields of communication, public relations and advertising. Head of Public Relations Department



1. Semester
2. Semester
3. Semester
4. Semester
5. Semester
6. Semester
7. Semester
8. Semester

CODE
COURSE NAME
T
P
C

EGL101 
Development of Reading Skills 

JRB101 
Basic Concepts of Journalism 

JRB103 
Intro. to Communication 

JRB105 
Intro to Social Sciences 

BUS103 
Intro to Computer Info. Syst. 

NH001 
National History 

Total
 
 
 
18


CODE
COURSE NAME
T
P
C

EGL102 
Development of Writing Skills 

JRB102 
Basic Concepts of Journalism 

JRB104 
Media and Ethics 

JRB106 
History of Communication 

JRB108 
Info. Syst. Communication 

NH002 
National History II 

JRB205 
Creative Writing 

Total
 
 
 
21


CODE
COURSE NAME
T
P
C

JRB201 
News Report Writing 

JRB203 
Economics of Journalism 

JRB209 
International Communication 

URK001 
Turkish I 

JRB001 
Internship 

JRB207 
Basic Photography 

Total
 
 
 
18


CODE
COURSE NAME
T
P
C

JRB202 
Writing and Debating for Journ. 

JRB204 
Communication Law 

JRB206 
Sociology of Communication 

JRB208 
Practice of Basic Photography 

JRB210 
Practice of Journalism 

URK002 
Turkish II 

JRB001 
Internship 

Total
 
 
 
21


CODE
COURSE NAME
T
P
C

JRB301 
Human Rights Journalism 

JRB303 
Research Meths. of Social Sci. 

JRB305 
Philosophy of Communication 

JRB307 
Radio and TV Broadcasting I 

JRB309 
New Comm. Paradigms 

 
Elective Course 

JRB310 
Media and Culture 

Total
 
 
 
21


CODE
COURSE NAME
T
P
C

JRB302 
Theories of Mass Communication 

JRB304 
Interactive Comm. and Education 

JRB306 
Media Planning 

JRB308 
Radio and TV Broadcasting II 

JRB001 
Internship 

Total
 
 
 
15


CODE
COURSE NAME
T
P
C

JRB401 
Journalism and Manipulation 

JRB403 
Political Communication 

JRB405 
Desktop Publishing I 

 
Elective Course 

 
Elective Course 

Total
 
 
 
15


CODE
COURSE NAME
T
P
C

JRB402 
Graduation Project 

JRB404 
Ethics and Research in JRN 

JRB406 
Desktop Publishing II 

 
Elective Course 

 
Elective Course 

Total
 
 
 
15




+-Course Descriptions